01 April 2017 ~ 0 Comments

Webinar: Digital Marketing Trends for 2017

When:
April 21, 2017 @ 10:00 am – 11:00 am
2017-04-21T10:00:00-04:00
2017-04-21T11:00:00-04:00
Where:
online
Cost:
Free
Contact:
Laura B. Poindexter
703.672.0233
Webinar: Digital Marketing Trends for 2017 @ online | McLean | Virginia | United States

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.

The trends we’ll discuss will be:

  • Digital marketing – it can no longer be ignored
  • Content marketing – it’s more important than ever
  • Targeting + Segmentation = Personalization
  • Mobile (experience and advertising)
  • Live Video
  • 1-to-1 communication vs 1-to-many marketing
  • Beyond big data – make decisions

There will be plenty of time for questions.

This is part of my monthly webinar series.

About the Author: Laura B. Poindexter (83 Posts)

Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.