Royal Jelly

thoughts on small business marketing in action

My office is now truly virtual. I have worked for myself from home since 2000. I used to say my office is Starbucks and now after many years of meetings at the coffee shop and working at home in my office, I can truly say that I have a virtual office.

In the past year, I have answered important emails while playing with my toddler at a favorite playground, updated a client web site at an internet café and gained emergency access to a difficult client website using a dial up connection at a friend’s house.

I’ve tried a lot of different things over the years including a USB cellular internet connection, using a Palm to display PowerPoint presentations and even a paper (gasp) calendar. Now, I truly feel virtual and organized based on advances in both the technology available and applications to work with that technology.

Here are the most important tools I’ve found in my new virtual office:

My BlackBerry. Without question, the ability to read and respond to emails anywhere, anytime allows me to stay on the grid wherever I am. The BlackBerry Facebook application lets me stay in touch with friends. I would LOVE a Linkedin application ASAP.

Google Calendar. With its Google Sync capabilities, I’ve solved many problems. Keeping calendars on all my devices – BlackBerry, laptops, desktops, Palm – in sync along with the ability to publish 2 different public calendars and keeping most of my appointments on a private calendar. My toddler even has a calendar of important play dates.

Various Social Media Apps. In a future post, I will explain how I have streamlined my social media process for myself and some of my clients. Since we are talking virtual office here, BlackPing has been a lifesaver in allowing me to post from wherever again through my BlackBerry.

Evernote. I think that Evernote was made for me. I am constantly thinking of ideas for my clients, my blog posts, and my other businesses. Evernote lets me keep my random thoughts organized and accessible from any internet connection (including, you guessed it, my BlackBerry).

PassPack. I have a ton of passwords like everyone, but add to that all my client passwords. Since I could be out of the office when a client emergency arises, I need access to all these passwords at all times. PassPack lets me do that and keeps them secure as well.

PayPal. Strange to find on this list? PayPal allows me to bill clients if necessary when I am out of the office, receive payments and transfer to my bank account. This is crucial on long vacations.

Starbucks. The coffee chain stays on my list for not only offering a place to meet with warm, toasty beverages, but the free 2 hours of WIFI a day saves me the $30/month I was paying for cellular internet service.

All of these tools have also allowed me to downsize my laptop, removing applications I am unlikely to use when I’m out and about (read Illustrator and Photoshop), and leave me with a laptop that is super fast.

Honorable Mention goes to my wireless all in one printer which allows me to print from any computer, anywhere in my house.

All that being said, I do have a wish list: a BlackBerry app for Linkedin and Constant Contact. Please, please, please. The playground is calling.

card board logoI just posted my business card at thecardboard.net – a free listing service. Check it out and upload your card! There is also space for a profile of your business. Visitors to the site can contact you, email your card to others, map to your location, or add your card to their collection. There is also a search feature based on industry, location, or keyword.

Here is mine: http://www.thecardboard.net/card-detail/show/707

Converting files can be one of the most challenging tasks I have as a web designer. Today, I had to post a video to a client site. The video came to me on a DVD in a format not suited for the web. I don’t have high end video editing software so I wasn’t sure what I was going to do. A little time on Google and some discussion boards and I discovered http://media-convert.com/. This great FREE site guides you through a conversion process for just about any need you may have: movie, sound, images, vector files, compressed formats, presentation. Well, you get the idea. On top of that, you can convert files from your computer or from a URL; grab a screenshot of any URL you need and convert a file to send to your mobile device.

You may not need it today, but keep this site in mind for the future. I am sure I will be using it alot.

If you want to find out, visit this great site - SPEEDTEST.NET.

I just had a wonderfully typical experience with TinyURL and thought I should share it in case you weren’t familiar with this fabulous site.  The site’s premise states in the title “shorten that long URL to a Tiny URL”. Makes sense, right? But why would you use it?

I was sending some information via email and this is what the link I wanted to send looked like:

http://campaign.constantcontact.com/render?v=001aqj1QInodGQ-eJejmB_g_0C6xwRDi2t_-yrQUrSSpWACR1UbLXtK33eQnCxKz7xPVZJjwUAqebEs5rUS-jG9sVhqXmqtv0EUMR8aPkBba8TnnOn49sj6UkE824lcnG5WXB3orv16l6ON-s0Qy9GoH7j5vQbGluQVZYyE7O6FTJMFX0Q7JKVIdKhwDGo4yzYDYwAzsra8C4cfLJELvkwDwgABWSoFj4xzIHoBygMWBYa5dGYJJUuzylGF2jAtNA9KERN9dzkAm9mQ-T_dhUYRpBaCj6B8XmRWciRQXMyokIyMhTp2-RMQPzLaxH1azZGJ2t_I-iA_dBeDkHa9HhL9Jwkb85YpNsY8

If you have had any experience with sending links via email, you know that this very long link is going to break in different places depending on how the email is read. And you also know that the automatic hyperlink that will be generated will most likely not include the entire URL. So, I popped it into TinyURL and ended up with:
http://tinyurl.com/6lrkoy

Simple, easy and it won’t break. From 400 characters down to 25.
Use of TinyURL is especially helpful when using technology where the number of characters count like SMS (text messages), Facebook status or Twitter.

I just happened upon an incredible site called faceyourmanga.com where you can create your own avatar for use with your blog, facebook, twitter, etc. I played around and created this one. It was fun. What a great tool. I’m not sure how they make any money but it’s a great thing for those of us online who want to use it.

Why is there no spot on LinkedIn for my maiden name? I am not sure how my collegiate friends are supposed to find me. I am guessing that it was designed by a man who wouldn’t even think about this.

After this post, I found this issue discussed on another blog. You can find a band-aid for the problem here.

Update April 2009: I’m not sure when they did it, but LinkedIn has added a Maiden Name field to the Profile settings. Thank you.