laura b creative - small business marketing expert
small business marketing insights from the trenches
From the category archives:
Through the magic of a friend’s Facebook status update, I was introduced to woot.wine today which naturally led me to their main site – woot!. This is a great business model for the internet – the deal of the day. Woot! offers one deal per day, usually an electronics item. The deal is only [...]
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I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise not have a home on the [...]
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This bag belongs to my friend Barbara. Isn’t it great?
Barbara sells Cookie Lee jewelry. It’s great stuff. What I really love about Barbara’s bag is that wherever she goes, she is marketing to everyone who sees her without saying a word. You can see she’s inserted some promotional text along with jewelry samples into the [...]
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I can’t stress enough how important a good domain name is for a company, especially a small business. Competition out there is tough enough. Don’t make it even harder for your customers to find you by having a less than memorable domain name. At this point in time it may be difficult to secure [...]
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I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle way to support your candidate. At this [...]
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My local grocery store has upgraded their kid-friendly shopping carts to TV Karts. Talk about making your product it’s own advertising. The cart looks like a car so toddlers feel like they are driving. The cart has two screens. One shows your little one an episode of a favorite TV show – we prefer [...]
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If you want to learn about self promotion, especially the shameless kind, you need to look no further than professional sports. Last night on the first episode of HBO’s Hardknocks, a full minute of the show was devoted to promotion of totees.com. A new line of t-shirts created by Terrell Owens.
T.O. took advantage of [...]
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I think Starbucks is lobbying to get there own category on this blog. I just got an email from them stating that if I take my receipt from the morning into Starbucks after 2pm, I can have my favorite cold beverage for only $2. And, not only did I do that this afternoon, but two [...]
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I am sure the first question this eye doctor used to get was, “Do you accept my insurance?”. My guess is that with this sign, this office has saved itself time and attracted more foot traffic since everyone walking by knows the answer. It got me to walk right in the door and make an [...]
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