Archive | Brilliant!

20 May 2010 ~ 0 Comments

Rethinking Social Media




Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that were enough. I often equate […]






Continue Reading

03 March 2009 ~ 0 Comments

Social Media Opens Up Whole New World




Through the magic of a friend’s Facebook status update, I was introduced to woot.wine today which naturally led me to their main site – woot!. This is a great business model for the internet – the deal of the day. Woot! offers one deal per day, usually an electronics item. The deal is only good […]






Continue Reading

22 February 2009 ~ 0 Comments

Never Asked Questions




I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise not have a home on the […]






Continue Reading

24 November 2008 ~ 0 Comments

Marketing Without Saying a Word




This bag belongs to my friend Barbara. Isn’t it great? Barbara sells Cookie Lee jewelry. It’s great stuff. What I really love about Barbara’s bag is that wherever she goes, she is marketing to everyone who sees her without saying a word. You can see she’s inserted some promotional text along with jewelry samples into […]






Continue Reading