Rethinking Social Media

Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that...

Never Asked Questions

I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise...