Recently I was involved in bringing a client into the mobile revolution. And we considered a mobile application. It seems that everyone nowadays has a mobile app for their business. I, however, recommended against a mobile app for the Dulles Regional Chamber of Commerce. We instead opted for an interactive and user-friendly mobile website. I [...]
I am speaking on “Marketing on a Shoestring” today for a conference of 400 women entrepreneurs. It is a revised version of my 101 Low Cost Marketing Strategies seminar that I have been giving since I started my company in 2000. In preparing my presentation, I came across 10 absolute must haves for ANY business [...]
It’s easy to add links to your Facebook page or LinkedIn profile to your website. It is simply a matter of adding some HTML code within your design. Of course many of the social media sites offer widgets that will create a custom badge on your website that pulls in content from your profile. We [...]
