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Marketing Thoughts

Adding social media links to your website

August 18, 2010

It’s easy to add links to your Facebook page or LinkedIn profile to your website. It is simply a matter of adding some HTML code within your design.
Of course many of the social media sites offer widgets that will create a custom badge on your website that pulls in content from your profile. We are [...]

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Top FREE Mobile Applications You Can Be Using to Do Business Today

June 3, 2010

This post is an article I wrote for a golf tournament I am sponsoring today. Keep that in mind when reading. This is for the golfers to read while on the course. They will be enjoying a sunny, beautiful Thursday afternoon, but you get the hyperlinks!

Top FREE Mobile Applications You Can Be Using to Do [...]

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Rethinking Social Media

May 20, 2010

Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that were enough. I often equate [...]

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Super Bowl Ads: Nice to watch, Not to be modeled

February 7, 2010

Today and tomorrow, the world turns not only to the Super Bowl, but more conversationally to this year’s crop of Super Bowl ads. The premise of this blog is to share good and bad examples of marketing in action which I denote as Brilliant! or Daft! Of course, my denotation of these marketing examples are [...]

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Do We Rely Too Much on Technology?

January 29, 2010

I can give that question an unequivocal “yes”. This week I dropped my BlackBerry. If you read my last post about My Truly Virtual Office, you can see how vital the BlackBerry is to the whole operation.
From the time I dropped it, there was about 20 hours before I could get to a Verizon store. [...]

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5 Ways to Build Your Network on Linkedin over the Holidays

December 21, 2009

There’s never been a better time to stay connected with your business network than right now. Business tends to slow down over the holidays and sometimes sooner if you are like me and snowed in a week before Christmas. This is a great time to take advantage of social networking sites to stay in touch [...]

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Using Immediate Communication Effectively

October 22, 2009

I had two great experiences this week of receiving immediate communication regarding something I was interested in. First of all, my child’s pediatrician is using Twitter to update interested parents on the status of their flu vaccine shipments. This is great for me who is in desperate need of an injectable vaccine for my little [...]

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Deciding on Linkedin Invitations

September 30, 2009

I presented a 90-minute seminar on Linkedin yesterday as part of my Social Media Marketing seminar series. And the question came up, as it always does when talking about social networks, how do I decide who to connect with?
Fast forward 24 hours. I just received an invitation to connect from a complete stranger. In replying [...]

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Please Listen to Your Customers

March 6, 2009

I had the opportunity today to listen in on a proposal for phone and internet service for one of my small business clients. What amazed me was how the salesperson did not listen to my client. They were offering phone and internet service with a bunch of bells and whistles that did not interest my [...]

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Social Media Opens Up Whole New World

March 3, 2009

Through the magic of a friend’s Facebook status update, I was introduced to woot.wine today which naturally led me to their main site – woot!. This is a great business model for the internet – the deal of the day. Woot! offers one deal per day, usually an electronics item. The deal is only [...]

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