Social networking sites can be overwhelming, especially if you are a business person new to them. Should I be on MySpace or Facebook? What is LinkedIn? There are so many sites popping up. As with all marketing tools, my advice remains the same, stick to what you can manage. Only do what you can do [...]
I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle way to support your candidate. At this [...]
How much do we really pay for marketing in the products we buy? Last night, I went to the grocery store up the street. This is not my usual store but I happened to be there with a friend and picked up a gallon of milk. This gallon of milk was $.75 cheaper than my [...]
