by Laura B. Poindexter | Brilliant!, Daft!, Marketing Thoughts
I can’t stress enough how important a good domain name is for a company, especially a small business. Competition out there is tough enough. Don’t make it even harder for your customers to find you by having a less than memorable domain name. At this point...
by Laura B. Poindexter | Marketing Thoughts
I really like the logo design on this truck. It is clean and well-designed. The truck includes a web site and phone number. The problem is that I am not quite sure what they do. Do they sell place settings? In looking at the web site I have learned that they rent...
by Laura B. Poindexter | Marketing Thoughts
Especially when it works as hoped. I should qualify that statement. I love Google to find things. I love eBay to get an idea of the prevailing consumer market. And I love companies that have clear, easy-to-use web sites. I am involved in a holiday toy drive at my...
by Laura B. Poindexter | Marketing Thoughts
Social networking sites can be overwhelming, especially if you are a business person new to them. Should I be on MySpace or Facebook? What is LinkedIn? There are so many sites popping up. As with all marketing tools, my advice remains the same, stick to what you can...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle...
