laura b creative - small business marketing expert
small business marketing insights from the trenches
From the monthly archives:
There is something to be said for just getting it done. I took a picture of this handwritten real estate sign today and thought – ugh handwritten sign for $730,000 home. That is, until I thought about it. As many of my clients know, I am passionate about good design and well-thought out marketing plans. [...]
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If you want to learn about self promotion, especially the shameless kind, you need to look no further than professional sports. Last night on the first episode of HBO’s Hardknocks, a full minute of the show was devoted to promotion of totees.com. A new line of t-shirts created by Terrell Owens.
T.O. took advantage of [...]
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I think Starbucks is lobbying to get there own category on this blog. I just got an email from them stating that if I take my receipt from the morning into Starbucks after 2pm, I can have my favorite cold beverage for only $2. And, not only did I do that this afternoon, but two [...]
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I am sure the first question this eye doctor used to get was, “Do you accept my insurance?”. My guess is that with this sign, this office has saved itself time and attracted more foot traffic since everyone walking by knows the answer. It got me to walk right in the door and make an [...]
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I always encourage my clients to look to other industries for great marketing ideas. In this age of rising gas prices, public transportation already has a leg up on being foremost in people’s minds. However, since we as a society love to drive our own cars, public transportation is a tougher sell in more suburban [...]
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If you have been around me in the past few days, you have seen my latest Thing I Love. May I present my Vado.
I loved this video camera before I even got it. I waited with great anticipation as it made it’s way to me via the United Parcel Service. This is a video camera [...]
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