Episode 107: How to Retire a Social Media Platform

Episode 107: How to Retire a Social Media Platform

Today we are going to talk about how to retire a social media platform. Let's say you have a profile that you no longer use. I think a really good example is the social media platform formerly known as Twitter. If you're not using it anymore, should you delete it? I...

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Episode 106: Should I Use the Latest Social Media Platform?

Episode 106: Should I Use the Latest Social Media Platform?

 There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs of Social Media to...

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Episode 105: Re-engagement Campaigns

Episode 105: Re-engagement Campaigns

Why You Need a Re-engagement Campaign Today we are going to talk about the re-engagement campaign. The purpose is to get email subscribers who have not been opening your emails to open them and engage with them. The ultimate goal will be to remove your inactive...

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Episode 104: Text to Opt-In

Episode 104: Text to Opt-In

 Why Text to Opt-In? Today we are going to talk about capturing offline contacts into your online funnel by using text to opt-in, which is one of my favorite marketing tools. Who needs this? Everyone. If you are struggling to keep up with the prospects you meet in...

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Taking Friday Night Live! Virtual in 2020

Taking Friday Night Live! Virtual in 2020

Client: Friday Night Live! is an award-winning free outdoor concert series that is one of the signature attractions of the Town of Herndon, Virginia and has grown to become the most successful and longest-running free outdoor concert series in the Washington, DC area....

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Fairfax County Brewfest 2020

Fairfax County Brewfest 2020

Client: The Fairfax County Brewfest began in 2016 to promote the brewing industry in Fairfax County, Virginia. It is normally a one-day event with live music and approximately 1500 attendees at Mustang Sally Brewing Company in Chantilly, Virginia. Problem: Much like...

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Herndon Woman’s Club 2020 Fashion Show

Herndon Woman’s Club 2020 Fashion Show

Client: 2020 was the 62nd annual Herndon Woman's Club Fashion Show. This is normally a Saturday luncheon at in a hotel ballroom and includes a silent auction, raffle prizes, and, of course, an actual runway fashion show. Problem: Even though this event was scheduled...

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Taking Events Virtual in 2020

Taking Events Virtual in 2020

I am a marketer who works with businesses and events boosting online engagement. I have a specialty in event marketing and over time it has also led to experience in the production of live events especially community events with live music such as food festivals, beer...

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Episode 103: Creative Content Cake

Episode 103: Creative Content Cake

 Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...

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